Branding is very important to a business. It helps you catch your target customers’ attention and inform them about your business. You will find many different types of brands form the iconic, unforgettable, and the ordinary. Is there anything that will make your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
You should know about the psychology of colors. It is how people’s emotions and thinking are stirred when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. It can have an effect on our thinking. Colors can speak to us in many different ways. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.
If you are in the process of creating a logo, it is important to ask yourself several questions. What is your target market – male or female? Is your brand trendy or classy? Do you have an age group in mind for your target market? Are you targeting high-end or middle-class customers? If you answer these questions, it can help your business create a logo that speaks to your audience. It is a solid brand that can be created after considering these questions.
You get different emotions when you see different colors. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Each color will have a different thing to say to use. Here are the different colors to use in your logo and how it makes us feel and think.
Here are the two categories of color – warm and cool. The warm colors will be considered first.
Red is a color that attracts men. You can associate the color red with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. Your heart rate is increased and it gets you pumped up.
If you want a friendly, playful color, then use orange. It is a color of energy. It has a great effect on children.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.
The cool colors are given below.
Many logos contain the color blue. It represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.
It is ideal to use the color green for outdoors. It conveys newness, whether in health or in wealth. The green color gives peace in your heart and a desire to promote growth.
Purple conveys luxury. It can be mysterious but it is grand and distinguished.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
Black and white are neither warm nor cool. Combined with other colors, they are very powerful.
If you want to learn more about logo colors, visit this website and read more about it now.