Tips on How to Integrate Seasonal Design into Your Branding
Even if you don’t look at a calendar for a whole year, you can most probably tell when the holiday season is getting close. Whether it is the abundance of pumpkin spice or the falling snow, it is as if every single business quickly jumps into the holiday hype by integrating seasonal design trends into their branding.
Holiday branding is an amazing way of building your brand awareness, but do understand that you can go from spreading the holiday joy to seasonal overkill in a flash.
Before you jump into the holiday hype train, spare a minute or two to read out quick guide on how to implement seasonal design elements into your products and branding.
Find a way for your logo to say happy holidays.
Your logo is the forefront of your business, it is what tells the consumers what your business is about and the message you are trying to convey. Your logo reflects professionalism and quality and is the window into the culture that your company is built upon.
Use a holiday theme, give your logo a quick and subtle holiday feel to it by switching up your traditional palette with holiday color schemes. Have some fun and decorate it with a snowman, some holly berries, or a pumpkin to get into the holiday spirit.
The key is subtlety, take note that your logo is one of your brand’s identity. You don’t want your logo to be so into the holiday spirit that is beyond recognition. Have fun incorporating the Santa hats and the pumpkins into your brand but don’t forget to your company recognizable through the logo.
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Don’t be just limited to the seasonal design elements of the winter holidays alone. Try to cover other seasons such as the ones related to your industry.
Social media and Seasonal Design.
Social media is the best place for companies to incorporate seasonal design trends.
You can replace your Facebook cover photo with a holiday inspired one for the duration of the season, view here for more info. Swap your Twitter header for a more seasonal one with an inviting and cozy message. Fill your social media pages with seasonal messages and imagery to greed customers and clients who decide to stop by.
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Logo scheduler plugins allow you to change your logo with your season specific one across your email and different social media platforms with ease and seamlessly. Check this website out.
If your company has a blog, you can post content that is appropriate for the season. An example would be a company that deals with eco friendly goods would want to write blogs about decorating using eco friendly sustainable lighting.
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